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Magnetic Marketing Workshop Series - Session 2

  • 15 Apr 2014
  • 4:00 PM - 5:30 PM
  • Huntsville Hub - 600 Boulevard South SW - Suite 104 - Huntsville, AL 35802

Registration

  • Members who choose not to complete sessions either in person or via video within the allotted time period and provide video interview at end of sessions.
  • Members who choose to complete course and provide video interview at end of sessions.

    Course may be completed in person or via video within allotted time period
  • Workshop is open to members and non-members of TN Valley Business Network
If you missed our first session(s), contact us.  You can make up the session video and join at any point during the series.  

Magnetic Marketing
 Workshop Series   

Do you want to know how to attract buyers to you? What about the secret of turning potential customers into proactive supporters of your brand.  Join us and learn from industry experts.  

Marketing has changed more over the last five years than over the fifty previous years combined.  Is your strategy changing with it?  Do you understand the changes and how they affect not only where you need to spend your marketing efforts, but also your advertising dollars for the best results? 

Today’s consumer has more options and is more educated than ever before.  With the ease of online research, 60-70% of the sales process is completed before a potential client ever walks through a store’s door, calls a service provider or contacts an online business.  

To succeed in today’s market, you have to be able to:

  • Identify your ideal client
  • Overcome your own barriers to success
  • Understand what motivates buyers and learn how to adapt your message to buyer’s needs
  • Be found when buyers are seeking information about your product or service
  • Stand above your competition
  • Become the choice for purchase ready buyers
  • Understand your own strengths, weaknesses, opportunities and threats

Register to attend this 5 session strategy workshop:

Tuesday April 1st, April 15th, April 29th, May 13th and May 20th 4:00pm-5:30pm.  One expert will present their course topic at each session.  Contact us for more information and registration.  Special rates are available for team registration. 

VBN brings this amazing training to you with special pricing options. 

             Option A - VBN Members $24.95 (with course completion & video interview at the end of the session) 

                 Option B - VBN Members $95.95 (without course feedback)

                 Option C - Non-Members $295.95

256-431-6412256-431-6412256-431-6412256-431-6412 - info@thevalleybusinessnetwork.com www.thevalleybusinessnetwork.com

Stand up, Stand Out: How to Be the CHOICE in Your Market

    In today's world of business, owners & other professionals often think they have to be the best in their industry in order to have success.  To stand out in your market place, it is not just  about being the best, it's about being the CHOICE.  Success in your business means getting your unique message in front of the right market in a way that resonates with them and makes them want to do business with you.  In this course, you will learn how to attract and not chase the customers you are meant to serve. 

Anita P. Kirkman, founder and CEO of Vision in Purpose Coaching and Training, is an empowering, inspiring and dedicated trainer, certified life/business coach, and motivational speaker.   She is a proven leader with 28+ years’ experience from an impressive array of business sectors, including engineering, government, financial services and sales. Anita is committed to empowering business professionals who are stressed and overwhelmed, to prosper in their businesses so that they enjoy financial and time freedom. Through her passionate and energetic coaching combined with her unique ability to inspire and train, her clients have experienced better financial control, increased self-awareness, and have overcome known and hidden challenges in order to attain and sustain their desired goals

Motivators& Modalities

Getting found by those who want to do business with you requires that: you understand your personality traits that could be getting in your way, and that you understand the motivators and modalities that make it easy to communicate with them. Knowing yourself helps you adapt your message to meet the needs of your buyer.

Eric Mulfordformer trainer for the Institute for Motivational Living for personality assessments and motivations in the workplace.  He has personally conducted more than 1000 personality/career

assessments for students, employees, and business leaders. He has trained more than 120 trainers.

 

Be Found

Push marketing through television, terrestrial radio, print and outdoor advertising has lost its effectiveness.  So what IS working? Pull marketing. In this session we will explore the concepts of inbound marketing including how to successfully implement a “be-everywhere” content strategy, coordinated social media campaigns, being remarkable and how all these elements keep your sales funnel full year-round. But we won’t stop at strategy, we will be hands on talking tools and venues that offer the most impact with the least effort.

 

Thom Rigsby has more than 20 years of business and technology experience, He has launched and managed over 1,000 web properties and social media profiles, has been a successful Internet marketer generating millions of leads and sales in that time. Thom is generously bringing his expertise to bear and pulling out all the stops for this training, pulling back the curtain and giving you a look behind the magic curtain of Internet marketing.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­

Be Known, Liked, & Trusted

What motivates a buyer to purchase from you and not your competition?  People purchase from people they trust.  Depending on your industry, the level of trust needed varies, but is critical for every industry.  To gain consumer’s trust, first they have to know you are there.  Next, they have to connect with you and learn to like you. Earning someone’s trust is more than just knowing you and liking you. Those are critical first steps in the equation – but if you really want to create a business where people buy from you again and again, you need to gain their trust. ­­

Susan Voiers combines her passion for local businesses and 25 years of experience in marketing, advertising and small business management to help professionals make sense of one of the most confusing but most important aspects of success, marketing.   Her career has included recruiting and training 1000’s of sales& marketing representatives, leading to record breaking sales for a Fortune 500 company and has owned magazines in three cities.  Since launching SAV-Enterprises three divisions, she has used her skills in inbound marketing to build trust among 1000’s of local professionals, earning 100’s of endorsements and reviews.

 

 Known Yourself

One of the greatest tools available to professionals is a SWOT Analysis.  In order to plan for marketing, sales and goal setting you must know what your strengths, weaknesses, opportunities and threats are. 

SWOT should also be studied for knowing your competition.  "What do I stay away from, and where should I concentrate my attack".  We will concentrate on measurable strategies, and not just vague platitudes.

Lou Galipeau has enjoyed a 35 year career including district, regional, and national sales/marketing manager and marketing and sales in the commercial industrial market, the government contractor market, the computer technology market, and the retail market.



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